What is a good AI visibility score for a pools and spas business?

Across 110 pools and spas businesses audited in 50 US metros, the median AI visibility score was 70 out of 100, with a range of 24 to 99. That places pools and spas 11th out of 15 trades measured, and 2 points below the all-trade median of 72.

What do pools and spas websites most often get wrong?

The most common failure among pools and spas businesses is FAQPage schema, missing on 95.5 percent of the sites audited. Structured data is consistently the weakest of the four check groups, which means an AI engine can usually reach the site but cannot describe the business precisely enough to recommend it.

How was this pools and spas benchmark measured?

Businesses were drawn at random from Overture Maps open place data across 50 US metros, one per domain, with no score filter applied. Each was audited with the same 23-check automated audit covering AI crawler access, structured data, content citability and entity signals. 110 pools and spas businesses responded and were scored.

Home › AI Visibility Index › Pools And Spas

Trade benchmark · September 2026

How visible are pools and spas businesses to AI? We measured 110 of them.

Part of the AI Visibility Index, an unfiltered audit of 1,354 US local service businesses across 50 metros. This page is the pools and spas cut: the real median, the checks this trade fails most, and how it ranks against every other trade we measured.

70/100

Median AI visibility score for pools and spas. Range 24 to 99.

Businesses audited

110

Median

70/100

Mean

66.0

Rank

11th of 15

All trades

72/100

01Where pools and spas stands

Pools And Spas ranks 11th of 15 trades measured, 2 points below the all-trade median of 72. Each group below is scored as points earned against points available across the 110 businesses in this trade.

AI Crawler Access

88.0%

Structured Data

40.5%

Content Citability

56.3%

Entity Signals

73.7%

The pattern holds here as it does across every trade in the study: an AI engine can nearly always reach these sites. What it cannot do is describe them precisely, because the machine-readable facts and the answer-shaped content it needs are missing.

02What pools and spas businesses fail most

Share of the 110 audited pools and spas businesses that outright failed each check. Ten worst shown.

FAQPage schema

95.5%

Active content section (blog/insights)

69.1%

Question-and-answer content

60.0%

Organization / LocalBusiness schema

50.9%

Structured data (JSON-LD) present

37.3%

About / team page

33.6%

Clear H1 headline

30.9%

Title tag & meta description

30.9%

Content depth

29.1%

Phone number on page

27.3%

The most common single failure in this trade is FAQPage schema, missing on 95.5% of pools and spas sites audited. It is worth knowing that this is a fixable, mechanical problem rather than a content one: it is a block of markup stating who the business is and what it answers, not a rewrite.

03Every trade, ranked

Median and mean score per trade, for the 15 trades with a large enough sample. Pools And Spas is highlighted.

Trade	Audited	Median	Mean
Roofing	54	80	74.3
Garage And Doors	32	79	75.3
Painting	27	75	73.6
Remodeling	56	75	70.3
Windows And Fencing	42	74	70.0
Hvac	61	74	72.8
Flooring	33	74	71.5
Auto Detailing And Repair	444	73	67.5
Locksmith	27	72	70.3
Plumbing	49	72	66.3
Pools And Spas	110	70	66.0
Electrical	44	70	68.0
Landscaping	48	70	66.5
Pet Services	95	69	66.2
Contractor And Handyman	137	68	62.7

The spread between trades is much smaller than the spread inside any one of them. Who built the website matters more than what the business does, which is why a trade average is a starting point and not a verdict on any one site.

04Method, in short

Businesses were drawn at random from Overture Maps open place data across 50 US metros, one per registrable domain, with a fixed seed and no score filter. Every business drawn was audited and counted. 110 pools and spas businesses responded and were scored against the same 23 checks we run for clients. Full method, limitations and the null results we could not explain away are on the main Index page, and every figure is published as JSON under CC BY 4.0.

05Other trades

Roofing Garage And Doors Painting Remodeling Windows And Fencing Hvac Flooring Auto Detailing And Repair Locksmith Plumbing Pools And Spas Electrical Landscaping Pet Services Contractor And Handyman

Where does your pools and spas site sit?

Run the same 23 checks on your own site. No email, no call, no card: the score and every failing check appear on the page.

Scan my site free